KPMG Data Spotlight

Data Spotlight Brochure

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KPMG Data Spotlight is an integrated data platform based on big data technology that helps enterprises centrally store and manage all kinds of internal and external data, eliminate information islands, and support the company's leadership in making business decisions. The platform integrates data collection tools, also supports data collection in other ways, and provides a series of functions such as big data storage, calculation, data standard management, data quality management, metadata management, master data management, data life cycle management, data security control, and so on.

产品特点

Data management services

It is built on the hadoop ecosystem for storage and processing of massive amounts of data. It can connect with various data sources and can leverage various AI operators and capabilities to automatically process unstructured data.

Well-developed data governance and control capabilities

The data governance and control capabilities cover the entire management process and lifecycle of data, including central data collection, central data storage, data processing, and data service delivery. These capabilities enable data quality management, data standard management, data asset management, metadata management, data security management, and data model management.

An accumulated wealth of models

The platform combines KPMG’s rich industrial experience, multiple smart engines and data analysis technologies, as well as a wealth of advanced industry data models, to help customers in the financial, automotive, and public data sectors quickly explore business value.

应用场景

Customer data platform (CDP)

It collects and manages data from different business systems on a centralised basis to remove information silos and harnesses a customer-oriented indicator system to create a data system characterised by “One ID + One Data + One Model + One Label + One Service” with CDP as the core, enabling enterprises to launch more targeted marketing events for a greater conversion rate and income.

Digital intelligence platform for corporate banking

The KPMG digital and intelligent platform for corporate banking can create 360-degree customer views, implement customer labels, categories, and analysis, perform marketing process management, lead management, team performance management, and enable customer data mining, so as to effectively drive corporate banking business growth.

Data intelligence

KPMG Data Spotlight collects various publicly available data and integrates and processes the data on a centralised basis to enrich and supplement corporate data. Based on KPMG's industrial experience and analysis expertise, the public data intelligence platform serves public information analysis well. User can access various data needed through this one-stop service.

成功案例

Automotive companies CDP

Data scattered across different business systems is collected and integrated to build a 360-degree profiling and labelling system that focuses on “Vehicles” and “People”. This data-driven system can effectively enable business departments to reach customers and develop various scenarios for quick wins.

By integrating our KPMG Data Spotlight, report visualisation product, and substantial experience in serving the automotive industry, we developed a CDP platform for an auto maker, which collects data from distributed business systems to create a panorama from the perspective of cars or customers as well as a label and indicator system, helping business departments quickly identify and reach out to prospective customers and define a range of data-driven scenarios for business growth.